You Asked For It!

In the business world, being a “One-Trick Pony” can be risky, and diversification becomes necessary for continued growth. Sometimes that happens as a natural process of evolution. When someone asks, “What do you do at your studio?” the answer is, “What do you want?”

The business started in 1967 as a location recording service for musicians, capturing their performances “live” as they happened.
Then, when someone asked about an actual studio, I had to create one.
Requests for recording of larger groups led to moving to larger quarters.
When someone asked about a video interview with a parent, lights, camera and tripod were added.
An advertising executive heard me emceeing at a club, liked my voice, and asked me to read the script for a radio commercial.
Someone else heard the commercial and asked me to narrate a corporate audiovisual presentation. That’s like a commercial, but longer. Since then, working with other voiceover artists, we’ve produced hundreds of commercials and corporate training programs.
A request for instruction led me to offer private coaching in the effective use of the voice – for speaking or for singing.
A postcard request on a community bulletin board led to creating character voices, original music and sound effects for professional puppet shows.
When a neighbor asked about converting a vintage audiotape to disk, a new line of related services was born. CDs are now made from open-reel tapes, audiocassettes, micro cassettes and all forms of phonograph records.
When someone asked about restoring a damaged photograph, an additional workstation was installed to handle the request. Developing that process led to restoring and preserving vintage photos, documents, certificates, hand-written letters, etc.
In response to a request to restore and preserve a vintage video, some new equipment – and an extra computer – added yet another new service.